LONDON—Four Communications has been appointed by The Chartered Institute of Marketing, a leading membership body for marketing and sales professionals, to provide public relations services over the next two years. Four will be responsible for building awareness of the Chartered Institute of Marketing in the U.K. and selected countries around the world as well as supporting and promoting the Institute in its Centenary year.
Four Communications was selected after a three-way pitch and will report to CIM chief executive Rod Wilkes, who says: “Four Communications brings to the CIM the right mix of creativity and strategic advice to enable us to reinforce the CIM as the leading organisation for marketing professionals. 2011 will be an exciting year for the Institute when we will be celebrating 100 years of serving the marketing community, not only in the U.K. but worldwide.”
In addition, Four’s UAE team has been appointed as the PR agency to promote the Lord of the Dance’s appearance at the Abu Dhabi National Exhibition Centre in late June.