LONDON—Loewy, an integrated marketing agency, has acquired technology public relations consultancy Rainier PR, as well as its sister agencies Lighthouse PR and Custard PR, in a move to broaden its public relations capabilities. Loewy, which is building a full service integrated business through mergers and anticipates, now has a combined team of 150 people, including integrated marketing and branding services and expects to announce several other deals in the next few months.
Loewy first gained a foothold in the PR business when it bought consumer public relations firm agency BMA Communications in September 2005. It also has a 40-person strong technology division serving clients including Vecta, Filenet and Computacenter, and Rainier PR is expected to complement those capabilities.
Rainier PR was founded in 1998 by joint managing directors Steve Earl and Stephen Waddington, both former journalists and employs a team of 30 people with offices in London and Cambridge, working on technology and business services brands such as ntl:Telewest Business and Toshiba. It is particularly well known for its progressive workplace environment and has been named the U.K.’s Best Consultancy to Work For by The Holmes Report in each of the past two years.
“We had no need to sell, but this deal will accelerate our growth by giving us instant international capabilities and the ability to provide integrated, holistic marketing services to our clients,” says Waddington. “We always had an entrepreneurial attitude to developing the business both for the founders and all staff. But not with some faceless, grey conglomerate that would stifle our creativity and energy. Not only is Loewy a perfect match, its ambitious growth plans open up huge opportunities for us.