NEW YORK—Edelman has appointed Intel marketing and communications veteran Pam Pollace as the global head of its technology practice. She takes over a role that has been vacant since the departure earlier this year of Rich Moore.
Until May of this year, Pollace was vice president of corporate communications at Intel and the senior communications officer at the company. For part of her Intel tenure, she also served as the company’s vice president of corporate marketing, making her the company’s senior marketing officer. In that role, she was responsible for a global organization comprised of branding and advertising, press relations, the Intel Inside program and marketing communications, and market research, reporting directly to the CEO.
Prior to joining Intel in 1987, Pollace was an account supervisor at Burson-Marsteller.
As Edelman’s global technology practice leader, Pollace will oversee a team of more than 200 technology PR specialists located across the firm’s 43 offices. The firm’s technology clients include Microsoft, Samsung, Veritas, PMC Sierra, Avaya, Taiwan Semiconductor, Scientific-Atlanta, Symbol, the Wi-Fi Alliance, Harman Kardon, Synopsys, and InFocus.
She will report to Edelman vice chairman Leslie Dach, and be based in Edelman’s Silicon Valley office, an office with more than 40 professionals.
“Edelman is recognized as the industry leader in consumer and health public relations and we believe that Pam is the person to help build our business and reputation in technology,” says Dach. “Following a successful 18-year career at Intel, Pam brings an immense amount of respect and credibility to her new role. Given the opportunities open to her, we are especially proud she chose Edelman.”
Pollace says Edelman’s “unique entrepreneurial culture and thought leadership” make it an ideal partner for technology companies.