International News (September 25, 2006)
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International News (September 25, 2006)

The EMI Music Sound Foundation has appointed Fishburn Hedges to handle PR for its 10th anniversary next year. Fishburn Hedges will manage a two-phase campaign, running from summer 2006 until mid 2007, for the independent music charity.

Paul Holmes

LONDON—The EMI Music Sound Foundation has appointed Fishburn Hedges to handle PR for its 10th anniversary next year. Fishburn Hedges will manage a two-phase campaign, running from summer 2006 until mid 2007, for the independent music charity established by EMI in 1997. The first phase of PR activity will focus on raising awareness of the activities and achievements of the EMI Music Sound Foundation, which highlights the educational value of teaching music and aims to provide better access to music education for children across the U.K.  Fiona Thorne, managing director at Fishburn Hedges, will lead the account.

LONDON—Johnson King has been appointed by Real D, a specialist in 3D cinema, to deliver a media relations campaign targeting the national, business and film media. The firm’s primary objective will be to show how Real D can attract home viewing movie fans back into the cinema through sophisticated 3D technology and encourage further adoption of the technology from exhibitors, studios and filmmakers.  Activity will initially be concentrated on securing media briefings with Real D’s co-founder and chairman, Michael V. Lewis. Journalists will also be given private screenings of the latest 3D content.

DUBAI—NettResults Media Relations has been retained by global executive search company Boyden Middle East, which places C-level level executives in major public and private sector organisations in the Gulf the Levant, Iraq, Iran and North Africa. According to Magdy El Zein, managing director of Boyden Middle East, “We were looking for a PR agency that understood what executive search, as opposed to recruitment, is all about. As we deal with the highest levels within an organisation, we needed an agency that could interact at the highest levels both at within the working relationship and the media that target business leaders.”

LONDON—NME, a global supplier of an innovative high definition technology, has appointed Zeno to provide public relations support. Zeno will support NME across global markets with a focus on Europe, the U.S., China and India. According to Mahesh Jayanarayan, CEO from NME: “Our technology brings imminently a one of a kind for the trade and consumer therefore it is important that we have an agile and global communications partner to ensure they understand fully the benefits of our new technology.”

TUNBRIDGE WELLS—Pendry White Partnership, a strategic marketing and business communications consultancy, has appointed Jane Elliott to lead the development of its client services team based in Tunbridge Wells, Kent. She will be taking the lead on a number of client accounts, particularly in the firm’s professional services practice. Elliott joins Pendry White after working as a freelance communications consultant, particularly focused on the entertainment industry.

LANHAM, MD—Vocus, a provider of on-demand software for corporate communications and public relations, has opened a new Asia Pacific headquarters office in Bangkok, Thailand. The office joins Vocus’ existing regional presence in Hong Kong and demonstrates the company’s ongoing commitment to expand its international operations.  The extension of Vocus’ presence in Asia capitalizes on the significant economic development in the Asia Pacific region. Growth in the region’s economy along with the globalization of media has created a strong need for solutions that help companies manage their public relations and increase the impact of their news, says Andrew Muir, managing director of Vocus International.

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