International News in Brief
Charting the future of public relations
Holmes Report

International News in Brief

A new leader for Burson in Singapore, a new account for Cohn & Wolfe in Spain, a win for the U.K.'s Cognito, and a new non-exec director for Huntsworth.

Paul Holmes

SINGAPORE—Burson-Marsteller has promoted Allison Lim to market leader for its Singapore operation. Lim will report to Bill Rylance, president and CEO for Burson-Marsteller Asia Pacific. Lim currently works in Burson’s Singapore office where she directs government, public affairs and healthcare clients as well as leading the firm’s media practice. She began her Burson-Marsteller career in Singapore in early 2004, after working as a journalist for more than 10 years. She was previously health correspondent for Singapore’s national broadsheet, The Straits Times, and later went on to work as an international correspondent in the Middle East and North Africa.

MADRID—Cohn & Wolfe Spain has been selected by Navigon, a leading provider of navigation systems, to develop its public relations campaign in Spain. The agency will carry out the introduction of new products in the Spanish market and position the brand in the international navigation system market.

LONDON—Cognito, a public relations and marketing firm specializing in the financial services sector, has been appointed to manage PR for the International Cash and Treasury Management Conference and Exhibition in Austria in September. Run by EuroFinance Conferences, a part of the Economist Group, the conference is attended by nearly 2,000 senior finance and treasury professionals.

LONDON—Huntsworth, the international public relations group led by Lord Peter Chadlington, has named Lord Puttnam non-executive director. Lord Puttnam began his career in advertising, moving into film production in the late 1960s, working on movies including Midnight Express, Chariots of Fire, Local Hero, The Killing Fields and The Mission. Since retiring from film production in the late 1990s he has concentrated on education and politics and in 2002 he was elected U.K. president of UNICEF. He is also currently deputy chairman of Channel 4 and chairman of the digital advertising agency Profero.

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