International News in Brief (August 27, 2007)
Charting the future of public relations
Holmes Report

International News in Brief (August 27, 2007)

New York travel firm opens in London; Pinnacle names executive leadership team; Golin picks up new business in China; and GM Europe has new general director of communicarions.

Paul Holmes

NEW YORK—Trica Jean-Baptiste Communications, a boutique public relations firm focused on the luxury travel market, has opened an office in London’s Mayfair. The London office will service both U.S. and international clients and replaces the company’s previous European branch which was located in Paris, France. It will conduct outreach to media based in Europe and Asia, in addition to providing further public relations support to its European clients. Trica Jean-Baptiste Communications London will be managed by company president and founder Trica Jean-Baptiste and director Kara Hoffman.

WAYZATA, MN—Pinnacle Worldwide, a global network of independent public relations agencies, has named Ron Hanser, president of Hanser & Associates in Des Moines, as chairman and David Marriott, CEO of Gogerty Stark Marriott in Seattle, as president. Donna Vandiver, president and CEO of The Vandiver Group in St. Louis, will serve as president-elect. Ray Casas, principal of Wragg & Casas Public Relations in Miami, is vice president of Latin America; Norrey Simmons, managing director of Four Winds Communications in Wellington, New Zealand, is vice president of Asia Pacific; and Andrew Littauer, president of APT Resources & Services in Bucharest, will serve as vice president of Europe.

SHANGHAI—Nederlander New Century International Theatre has chosen GolinHarris to mount a strategic media communications campaign for the Chinese début of the famour Broadway show 42nd Street. “We are excited to have GolinHarris on board,” says Tso Yeung Yeung, chief marketing officer of Nederlander New Century. “GolinHarris has demonstrated its enthusiasm for Broadway shows and deep understanding of the cultural-entertainment industry and media in China, which are a valuable and indispensable combination for success in our industry.”

ZURICH—Frank Klaas has been named general director of corporate com¬munications at General Motors Europe. He will also be responsible for broadcast media activities of the company in Europe and reports to Julie Hamp, vice president of GM Europe. Klaas had been general director of communications at Opel since June 2004.

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