International News in Brief (December 10, 2007)
Charting the future of public relations
Holmes Report

International News in Brief (December 10, 2007)

New clients at Lewis, Johnson King, Bell Pottinger North and Good Relations; new people at Hill & Knowlton Latin America and GCI London.

Paul Holmes

LONDON—LEWIS PR has picked up an international brief from EMB Consultancy, a leading provider of actuarial software and services. Lewis will lead EMB’s global PR campaign, in support of the company’s rapid international growth strategy. The agency will work closely with industry PR specialist, Mark Baylis, who has managed EMB’s insurance PR for the past 10 years and will continue to focus on the UK insurance press. Initially the campaign will be coordinated across the agency’s U.K., U.S., German and French teams, led by Kath Pooley, U.K. general manager at Lewis PR, with Claire Rowberry, U.S. VP.

NEW YORK—Christian Schwarz has joined Hill & Knowlton as Latin America director, business development and marketing. Prior to joining H&K, Schwartz founded and owned Local Latin America, a start-up interactive advertising services company focused specifically on the U.S. Hispanic market, and worked with companies such as Heineken, Convergia Networks, McDonald’s, Bank of America, Royal Caribbean, State Farm, and BMW. He was also the business development manager for Filtros Lys and commercial and marketing manager for Peru-based Interlatin Corporation.

LONDON—GCI London has named Chris Stevenson to head up the agency’s London consumer team and the promotion of Brooke Clarke to managing director. Clarke joined the agency in July and will take on additional London management and operational responsibilities, and continue to lead the new business function and working alongside Mark Cater. Stevenson joins GCI from Ketchum, and prior to that worked at Freud.

LONDON—Johnson King has been appointed by GrIDsure to increase its profile in the U.K. market and raise awareness of the issues around authentication and identity fraud. The agency will conduct two distinct campaigns, increasing awareness among consumers and educating the financial community about GrIDsure’s approach to authentication, which is set to help the evolution of Chip and PIN. 

MANCHESTER—Chime’s Bell Pottinger North public relations unit has been worked with British teacher Gillian Gibbons, who was arrested in the Sudan—and this week released—after her children voted to name a stuffed animal after the prophet Mohammed. Bell Pottinger is providing a 24/7 press office; advising the family on dealing with the media; and negotiating with news media across the world. According to associate director Richard Clein, who is managing the relationship: “There is intense and near global media interest in her and the story and our brief is to manage that on her behalf and help her return to normal life.”

LONDON—The Foundation Trust Network has retained Good Relations to promote the Foundation Hospitals. Bell Pottinger director and health specialist Claire Cater will lead the account, alongside Good Relations account director Kathryn Ager.

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