International News in Brief (December 11, 2006)
Charting the future of public relations
Holmes Report
CEO

International News in Brief (December 11, 2006)

European technology agency network AxiCom will provide public relations support for the launch of communications software giant Aricent across the continent. Aricent is being launched with a Europe-wide program.

Paul Holmes

LONDON—European technology agency network AxiCom will provide public relations support for the launch of communications software giant Aricent across the continent. Aricent is being launched with a Europe-wide programme involving media meetings with business and telecommunications trade publications in the U.K., France, Germany, Sweden and Finland.
  AxiCom has also worked with Aricent prior to the launch to develop the company’s positioning as a pure play communications software company to to help distinguish Aricent from its competitors and to focus the company’s communications across all media and platforms around a single statement of purpose.

LONDON—Lewis PR has been selected to run a media relations program for The Institution of Chemical Engineers to mark the 50th anniversary of receiving its Royal Charter. IChemE has retained Lewis to accelerate the Institution’s brand internationally by widening communications across geographic borders. The campaign will focus on the contribution being made by professional chemical engineers now and in the decades to come. Lewis will focus on highlighting the importance of chemical engineering among industry decision makers, opinion formers and the wider community.

LONDON—Good Relations has been hired to assist the National Health Service’s Connecting for Health computer program with media relations and external affairs activity. The program aims to put all patient records on to a central database and which has already installed digital x-ray systems in half the country’s hospitals and has attracted considerable media attention.

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