LONDON—Write Image, one of the top 30 public relations firms in the U.K., has changed its name to Metia. Write Image has 200 employees and revenue of around £13 million in offices in London, New York, Seattle and Singapore. The firm provides a diverse range of marketing services to leading technology and communications clients.
“The name was beginning to show its age,” says Steve Ellis, chief executive of Metia. “It served us well for 18 years, but today it really doesn’t help us to market the breadth of our services, or serve the scale of our ambitions. The name change was a very practical decision. We believe this name and identity gives us a single, modern and stronger identity which will accelerate the understanding of the breadth and sophistication of our services.”
Metia now groups its core lines of business into three divisions: influence, which provides press relations and analyst relations services; marketing, which provides a range of specialized marketing services; and software, which develops and implements marketing tools and solutions designed to optimize the efficiency of marketing processes.
There has been no change in the ownership of the company or to the senior management team.