SAN FRANCISCO—The San Francisco 49ers NFL franchise has hired Elisabeth Lang in the newly created position of vice president of communications.
Reporting to team owner John York, Lang will oversee a number of functions at the 49ers, including public affairs, community outreach, employee communications and the 49ers Foundation. She will be responsible for overall communication planning to strengthen relationships with the community, fans, season ticket holders, corporate sponsors, government officials and employees. She will also handle media relations for business and community issues.
Aaron Salkin, who was named director of public relations by the 49ers after the resignation of Kirk Reynolds following newspaper reports about a PR training video that featured strippers, racial slurs about the Chinese community, a mock lesbian wedding and Reynolds’ impersonation of San Francisco mayor Gavin Newsom, will report to Lang and will continue to be responsible for sports media relations. Also reporting to Lang are Shauna Standart, director of the 49ers Foundation, and Darla Maeda, senior manager of community relations.
Most recently, Lang was vice president of corporate and marketing communications at Intuit, the software company that produces Quicken and Turbo Tax. Lang also had a thirteen-year career at Pacific Bell (now SBC) where for seven years she led corporate communications for Pacific Bell and then for the entire Pacific Telesis Corporation and unveiled PacBell’s partnership with the San Francisco Giants, which included naming rights for the team’s new ballpark.