NEW YORK—KCSA Worldwide has been named public relations agency of record for IQ Interactive, an interactive marketing and advertising agency that specializes in the use of rich media.
“The rich media marketing space is filled with hype and noise - and not necessarily ground-breaking and strategically-sound work. We think it is critical for the marketing community to understand the difference between hyperbole and proven communications campaigns that deliver measurable results,” said Tony Quin, president and CEO of IQ Interactive.
KCSA Worldwide will implement a strategic public relations campaign to enhance IQ Interactive’s leadership position in the rich media marketplace. Program components will include corporate leadership positioning, case studies and campaign launches.
KCSA managing director Yin Chang and vice president Anne Donohoe will jointly manage the IQ Interactive account.