CRANFORD, NJ— Jaffe Communications, a New Jersey-based public relations agency specializing in servicing franchisors, has formed a strategic partnership with The Franchise Edge, a Tampa-based franchise brokerage firm.
The Franchise Edge assists start-up and emerging growth franchisors through the franchising process. It assists with strategic planning, business plans, UFOCs, operation manuals, marketing tools, lead generation, brochures and sales training.
Now, in partnership with Jaffe Communications, it will also offer clients the ability to plan and implement ongoing media relations campaigns, and provide creative services. According to Paul Samson, founder and managing member, The Franchise Edge, “We were impressed with the agency’s national client base, and believe it can provide value-added services to our clients.
“Providing targeted media relations along with sales techniques designed exclusively for unique franchise concepts is an enormous benefit to our shared clients.”