MIAMI—The Jeffrey Group has expanded its digital communications practice with the formation of Jeffrey Digital, which centralizes planning, production and fulfillment of web design, social media and online communications campaigns and is intended to give clients access to the best digital communications talent within the agency.
Jeffrey Digital is led by Gerson Penha who will be based in The Jeffrey Group São Paulo office and will work with clients across the hemisphere. Penha was a pioneer of digital communications in Brazil. In addition, Paul Wiseman has been appointed digital communications manager, based in Miami.
Jeffrey Digital is already engaged in a variety of activities including online measurement and analysis, strategic consulting and digital communications management and digital brand communication and promotion. Jeffrey Digital clients are provided with robust digital communications capabilities including: social media monitoring, online newsroom and media distribution platforms, social media releases and online event production.
The firm has also produced and managed digital communications initiatives for clients such as Sony Electronics, Sony Ericsson, Getty Images, Kodak, Diageo, Sharp Electronics, BlackBerry, Ryder System and TACA Airlines.