MIAMI—Waggener Edstrom Worldwide has expanded its global alliance program into the Latin American and U.S. Hispanic markets with the addition of The Jeffrey Group, a Miami-based firm with a network of offices and affiliates throughout Latin America. The WE Global Alliance already includes partnerships in such critical growth markets as Australia, India, Italy, Japan, South Korea and Spain.
“The significance of Latin America and the U.S. Hispanic market in today’s rapidly evolving business environment cannot be overstated,” says Corey duBrowa, president of account services at Waggener Edstrom. “The Jeffrey Group’s independent status and communications philosophy made it a natural fit when we looked at expanding into Latin America and the U.S. Hispanic market.”
Established in 1993, The Jeffrey Group works for global brands including American Airlines, American Express, Diageo, FedEx, Kodak, Sony Ericsson and Western Union through wholly-owned offices in Miami, New York, Buenos Aires, São Paulo and Mexico City, and also maintains an exclusive local service partner network.