WASHINGTON, D.C.—Weber Shandwick has named Pam Jenkins president of health public affairs. Jenkins will be based at Powell Tate | Weber Shandwick in Washington, D.C. and will also lead the social marketing practice in the Washington office.
“Pam’s appointment further rounds out Weber Shandwick’s healthcare offering, bringing a critical layer of expertise to our work in product launches, scientific communications, educational initiatives and coordinated global programs,” says Laura Schoen, president, global healthcare.
Jenkins joins Weber Shandwick from Ogilvy Public Relations Worldwide, where she co-led the global health and medical practice and played a key role in building the firm’s health public affairs capability.
Jenkins has handled health-related issues management and social marketing for a range of corporate, foundation and government entities. Over the years she has helped pharmaceutical companies and other organizations to generate critical support among the public, patient advocacy groups and policymakers for Medicare reimbursement, FDA approvals, patient assistance programs, patent extensions and drug launches. She also has provided strategic counsel to health-related trade and professional groups.
Most recently, Jenkins led the team that developed the award-winning Heart Truth campaign/Red Dress Project, an initiative to build awareness of heart disease among women, sponsored by the National Heart, Lung, and Blood Institute.