NEW YORK--Cohn & Wolfe has poached Lippe Taylor president Jim Joseph to head its operations across North America.
Joseph will oversee Cohn & Wolfe's offices in the US, Mexico and Canada. His arrival follows the departure of Cohn & Wolfe New York president Mark Cater last year.
A consumer marketing and healthcare specialist, Joseph departs Lippe Taylor after three years at the firm. He previously spent 12 years with Publicis Groupe, which included the sale of his firm CPPartners to the holding group, and a stint as MD of Saatchi & Saatchi Wellness. Earlier, Joseph honed his skills during a five-year spell at Johnson & Johnson's marketing department.
“Jim’s strong background in brand marketing and digital communications aligns perfectly with Cohn & Wolfe’s global offering and expertise,” said Cohn & Wolfe CEO Donna Imperato, to whom Joseph will report. “Jim will add value to our clients who increasingly need to integrate brand strategy across media.”