NEW YORK—TheLadders.com, an online service for $100,000-plus jobs, has appointed Gina Stikes as director of public relations and Zeno Group as agency of record as it seeks to strengthen its communication infrastructure.
Reporting directly to co-founder and vice president of marketing Alexandre Douzet, Stikes brings more than a decade of strategic public relations and event management experience to the company. Previously at Porter Novelli, Stikes was instrumental in the launch of Hewlett-Packard’s national digital entertainment initiative and has worked with consumer and technology brands including Microsoft and AT&T.
She will work closely with Zeno Group to manage a public relations campaign that is part of an integrated marketing initiative encompassing traditional and online advertising, search maximization, special events and dedicated CRM communications.
“PR is a vital component of our marketing communications strategy,” said Marc Cenedella, founder and CEO of TheLadders.com. “We’ve made some exciting additions to the features and content of our site and will be putting a good deal of our resources into communications throughout 2006 to help get the word out.”