ALISO VIEJO, CA—Johnny Rockets, parent company to 142 corporate and franchise-owned restaurants in 28 states and seven countries, has retained CarryOn Communication to lead the company’s 2003 national and international communication initiatives. Los Angeles-based CarryOn will handle all public relations and corporate, crisis and marketing communication efforts for Johnny Rockets and its franchisees.
“CarryOn impressed us with its strategic thinking, superior execution and the outstanding results it has generated for clients in the past,” said Mimi Schiffer, Johnny Rockets’ senior vice president of marketing, crediting “the firm’s brand and positioning know-how combined with its excitement for the Johnny Rockets brand.”
Johnny Rockets plans to expand its domestic and international reach to meet an aggressive unit growth plan of 20% per year.
The Johnny Rockets account will be led by J.P. Schuerman, CarryOn’s vice president and head of the company’s consumer and technology practice.