SINGAPORE—Burson-Marsteller has appointed Christine Jones as regional managing director, Asia-Pacific, responsible for driving strategic business development in the region. She will work with teams across the firm’s 19-office regional network to help expand existing client relationships and build new business. She will be a regional board member based in Australia and will report to Asia-Pacific president and CEO Bob Pickard.
Jones has 25 years of experience working in several markets including Australia, Europe and Asia, with expertise in pharmaceuticals, consumer health, consumer goods, as well as issues and crisis management. She previously worked with Burson-Marsteller as market leader for Singapore from 2004 to 2007, working with key clients such as HP, Singapore Tourism Board and Pfizer.
Jones is currently the head of global oncology communications at Roche Pharmaceuticals’ head office in Switzerland, responsible for setting global oncology media strategy, positioning and messaging. In 2008, she created Roche’s first globally aligned and coordinated communications package describing the value of Roche’s cancer medicines.
Prior to Roche and Burson-Marsteller, Jones worked with Rowland Company (later acquired by Edelman) for 14 years including assignments in London, Australia and Singapore where she was the regional director of healthcare in Asia-Pacific and client leader for GSK, Astra Zeneca and Bayer.