LOS ANGELES—Burson-Marsteller has appointed Carline Jorgensen as a managing director in the U.S. brand marketing practice. Jorgensen has more than 20 years of experience in marketing communications, serving clients in the financial services, healthcare, lifestyle, travel and entertainment sectors. She will be based in Los Angeles and will report to Sam Lucas, chair of the U.S. brand marketing practice, and Rhonda Brauer, market leader for L.A.
Most recently, Jorgensen was founder and president of Kaplan Communications Inc, her own successful full-service marketing communications agency in Los Angeles. For more than a decade, she oversaw brand marketing and media relations campaigns for brands such as American Express, Ameriprise Financial, Cox Interactive Media, HBO, Champagne Taittinger, Sallie Mae Fund, Hint Mint and Icon Shoes.
Earlier, Jorgensen launched her public relations career at Fleishman-Hillard in New York. She then moved to Los Angeles to work with travel, leisure and luxury brands in the corporate division of Rogers & Cowan and went on to work in the healthcare practice at Porter Novelli.