SUNNYVALE, CA--Juniper has chosen to shift its global PR business, estimated at approximately $2 million, to Edelman from Weber Shandwick.
The Holmes Report understands that the networking giant took the decision without implementing a formal pitch process. Weber Shandwick had handled Juniper’s PR business since 2009.
The development follows the arrival of David Shane at Juniper in late 2010, to lead global corporate communications at the company. Shane previously performed a similar role at HP, a client of both Edelman and Weber Shandwick.
Shane told the Holmes Report that the decision was part of Juniper’s transition to a “global agency model.” It is believed that Edelman will oversee Juniper’s PR strategy across all of its international markets.
“[Edelman] has outstanding technology expertise and a deep bench of senior leadership,” he said. “Weber Shandwick has been a strong partner to the company over the past few years, and we have the highest respect for the firm. Our agency transition is fully underway.”
Weber Shandwick and Edelman declined to comment.