LONDON—Kaizo has been appointed as the lead strategic European agency for Flora, Unilever’s global heart health brand. Reporting to Flora’s European marketing team, Kaizo is building innovative campaigns that aim to challenge heart health complacency, inspire people with true understanding of what their heart does for them, and empower them to take action to protect it.
Flora recently launched its Love Your Heart campaign globally, focusing on reducing the increasing risk of cardiovascular disease.
According to Michele Gerlack, European indirect communications manager for Unilever, “Kaizo demonstrated an impressive understanding of our business and the unique challenge that lies ahead. We are confident it is the right partner to help us develop creative strategy that cuts through inertia to educate and raise awareness of this very important issue.”