Ketchum's CTC Launches New Editorial Group
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Ketchum's CTC Launches New Editorial Group

Ketchum’s Corporate Technology Communications unit has launched a new division called CopyWrite to handle a wide range of public-relations assignments for businesses that seek professional talent for their communications projects.

Paul Holmes

CHICAGO, April 5—Ketchum’s Corporate Technology Communications unit has launched a new division called CopyWrite to handle a wide range of public-relations assignments for businesses that seek professional talent for their communications projects.
 
CopyWrite will operate as part of the firm’s editorial services team and is comprised of veteran journalists and other agency specialists, led by Mary Beth Sammons, former bureau chief and editor at Crain's Chicago Business.
 
It will provide professional assistance with short-term writing and media projects. In addition to delivering writing assignments from news releases and brochures to speeches, white papers and bylined articles, CopyWrite will manage other communications projects, including media placement and messaging, industry analyst relations and trade shows.   
 
“Many businesses need communications help only on a project basis and, with CopyWrite, these clients receive the expert talents and skills of award-winning journalists, media specialists, and analyst-relations experts,” says Paul Rand, president and chief executive officer of Ketchum/CTC.
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