MADRID—Ketchum is expanding its public affairs and lobbying capability in Europe through a joint venture with the founders of Lenci Consulting, a public affairs consultancy based in Madrid. The new firm, Ketchum Lenci Public Affairs, will service both local and global clients, providing support and advice on regulatory issues in Spain. Terms of the deal were not disclosed.
“We are pleased to work with [Lenci founder] José Ramón Caso to bring a public-affairs capability to our clients with business needs in Spain,” said Jon Higgins, senior partner for EMEA at Ketchum. “This joint venture builds on Ketchum’s extensive experience in public affairs and demonstrates our commitment to strengthen and broaden our services through strategic ventures.”
Ketchum has expanded into the public affairs business in Washington, D.C., building its own public affairs brand and acquiring government affairs specialist The Washington Group, but is best known in Europe for its consumer and healthcare work. Although for the past year it has been working closely with Omnicom-owned sister agency GPlus in Brussels.
Caso will serve as managing director and chief executive officer of Ketchum Lenci Public Affairs, and Tony Noel, director of Ketchum Madrid, will serve as joint managing director. Caso has extensive experience in the Spanish government, serving as a member of parliament for Madrid from 1986 to 1993), vice president of Congress from 1986 to 1993 and EuroMP in 1989. Since 1995, he has been CEO of Lenci Consulting and since 1999, he has served as chairman of AGETT (Spanish Association of Temporary Employment Agencies).
“Spanish companies increasingly are becoming more active in the international arena,” he says. “Our integration into the Ketchum network enables us to expand the services we offer to clients in Spain and also to offer expertise to multinational companies with business needs in Spain.