Ketchum Extends Kodal Relationship to Third Region
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Ketchum Extends Kodal Relationship to Third Region

Kodak has selected Ketchum to handle corporate communications as well as public relations for two major product divisions, consumer imaging and digital and applied imaging, across Europe and the Middle East.

Paul Holmes

LONDON—Kodak has selected Ketchum to handle corporate communications as well as public relations for two major product divisions, consumer imaging and digital and applied imaging, across Europe and the Middle East. Ketchum has been working with Kodak in North America since October of last year, and added the company’s Asia-Pacific business later last year.
 
Ketchum will advise Kodak on a pan-European basis and will share its expertise on strategy, positioning, messaging and crisis management as well as on new product launches, trade shows and executive profiling.
 
Mark Jackson, director of the firm’s European technology practice will lead the team, and   Clare Collins, an associate director in London, will take a major role in the account, supporting Kodak in targeting consumers more effectively.
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