Ketchum Makes Changes in Brand, Entertainment Practices
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Ketchum Makes Changes in Brand, Entertainment Practices

Ketchum has named two managing directors—Tom Freydl and Mark Owens—to head its Ketchum Entertainment Marketing division and appointed KEM co-founder and creative director Mark Malinowski to senior VP and director of the New York brand marketing practice.

Paul Holmes

NEW YORK—Ketchum has named two managing directors—Tom Freydl and Mark Owens—to head its Ketchum Entertainment Marketing division.  In a related move, the firm appointed KEM co-founder and creative director Mark Malinowski to senior vice president and director of the New York brand marketing practice, the firm’s largest practice in the U.S.

Owens joins KEM as managing director from Davie-Brown Entertainment, where he served as executive vice president and partner.  Based in Los Angeles, he is an expert in product placement, and has more than 10 years expertise in entertainment promotions with clients including Pepsi, Reebok, Blockbuster and Hershey’s.

Freydl, who co-founded KEM with Malinowski, is currently based in New York as director of KEM and handles day-to-day KEM activity, including operations and staffing, key client-relationship management and new business initiatives. Previously, he managed the entertainment marketing division at Los Angeles-based Bragman Nyman Cafarelli, encompassing film and television product placement, promotions, sponsorship, special events and entertainment navigation.

“Ketchum Entertainment Marketing continues to grow substantially,” said Dale Bornstein, Ketchum partner and director of the New York headquarters office. “The appointment of Tom and Mark Owens—each of whom brings distinctive talents to their posts—will expand and enhance our service to clients, especially since they will be based in New York and Los Angeles, respectively.”

KEM serves a variety of clients, including Baccarat, Estée Lauder, Levi Strauss, Robert Marc Eyewear and Wendy’s. Its work has appeared on hit shows like Will and Grace and The O.C., as well as in movies like How to Lose a Guy in Ten Days and the James Bond film Die Another Day.

As senior vice president/director of the New York brand marketing practice, Malinowski succeeds Michael O’Brien, who left the agency. 

“Marketers increasingly seek innovative approaches to getting through today’s media clutter to reach their target customers, and Mark Malinowski will help provide them and his Ketchum colleagues with fresh ideas about how to achieve that,” says Bornstein. 

In a related move, Brad Buyce, vice president and group manager in the New York brand marketing practice, was named its associate director. He has overseen all programs for clients including Absolut, Best Buy’s Geek Squad and Federated Department Stores.

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