Ketchum Partners with Corporate and Crisis Specialist ICON
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Ketchum Partners with Corporate and Crisis Specialist ICON

Ketchum has signed an exclusive affiliate agreement with ICON International Communications, an independent communications consultancy in Sydney and Singapore best known for its work in crisis and corporate communications.

Paul Holmes

SYDNEY—Ketchum has signed an exclusive affiliate agreement with ICON International Communications, an independent communications consultancy in Sydney and Singapore best known for its work in crisis and corporate communications. The partnership will enable the two firms, which already work together on client assignments, to provide national, regional and global support to clients.

 

According to Jerry Olszewski, senior partner and chief client officer at Ketchum, “Beyond the vitally important client service that ICON provides in Australia and Singapore, we intend to work with the firm’s senior leaders to define a Southeast Asia expansion strategy, which will mark the next phase of Ketchum’s development in the Asia-Pacific region.” 

Ketchum has strong operations in Greater China, but no branded presence in the rest of the region.

Founded in Sydney in 2000, ICON opened its Singapore office in 2005. The management team includes Phil Burfurd, a former journalist and senior corporate communication professional at a number of large multinational companies, who continues as chairman and chief executive officer; co-founder Chris Gray, who has 17 years experience as a journalist and senior agency leader, and John Bailey, who has worked in more than 50 countries worldwide in a 22-year career as a journalist and PR practitioner, managing directors of the Sydney and Singapore operations, respectively.

 

The two firms will offer a corporate practice, with particular expertise in crisis and change management, and consumer marketing practices with experience in sectors such as aviation, technology, financial services, professional services, packaged goods, food and beverage, and pharmaceuticals.

 

ICON will remain an independent, privately held company within the agreement.

 

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