Keurig Selects MS&L as Agency of Record
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Keurig Selects MS&L as Agency of Record

MS&L has been named public relations agency of record for Keurig, a pioneer and leading manufacturer of single-cup brewing systems. Keurig selected MS&L following a competitive review and the account will be led by staff in MS&L’s Boston.

Paul Holmes

READING, MA—MS&L has been named public relations agency of record for Keurig, a pioneer and leading manufacturer of single-cup brewing systems. Keurig selected MS&L following a competitive review and the account will be led by staff in MS&L’s Boston office with support from New York and other MS&L offices throughout the United States.

“MS&L’s understanding of our premium position was very impressive, and the entire team demonstrated an exceptional level of creativity and energy,” says Chris Stevens, vice president of corporate relations and customer development for Keurig. “MS&L understands our brand and has the experience, capabilities, energy and ideas to help advance our goals in both the consumer and business channels.”

MS&L will work with Keurig to increase consumer awareness of the Keurig Single-Cup Brewing System for the home and office. Activities will include strategic planning, media relations, social media, corporate social responsibility, influencer marketing, celebrity seeding and tradeshow support.

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