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Kimberly Clark’s Depend brand and its agency of record Marina Maher were among the big winners at the New York SABRE Awards dinner last night.
Holmes Report 07 May 2013 // 11:00PM GMT
NEW YORK—Kimberly Clark’s Depend brand and its agency of record Marina Maher Communications were among the big winners at the New York SABRE Awards dinner last night, taking home the Platinum SABRE Award for the best public relations campaign of 2012.
It was a big night too for Ketchum, which saw its work on behalf of clients recognized with 10 Gold and Diamond awards, more than any other firm. Edelman and Burson-Marsteller took home six awards each, and there were three trophies apiece for Carmichael Lynch Spong, Fahlgren Mortine, Fleishman-Hillard, MSLGroup and Ogilvy Public Relations.
GolinHarris was named Agency of the Year for the Americas region, while W2O Group was recognized as Specialty Agency of the Year and Finn Partners was named the Best Agency to Work For.
Depend and the Great American Try On by Kimberly Clark and Marina Maher Communications beat out four other finalists for the Platinum Award: the launch of the Ford Ecosport in Brazil by Ford and Burson-Marsteller; BP’s sponsorship of Team USA at the London Olympics, by BP and Ogilvy Public Relations; GE Works, by GE and Edelman; and digital and social media engagement campaign by the US Farmers & Ranchers Alliance and Ketchum.
More than 800 industry leaders attended the gala dinner at Cipriani on 42nd Street in Manhattan.
A complete list of Gold and Diamond winners can be found below:
SABRE AWARDS 2013
THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
COMPANY OF THE YEAR
GE with Edelman
CEO OF THE YEAR
A Global Business Leader Makes Women's Empowerment the Core of a 60-Year Old Brand
SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
P&G Builds Consumer Loyalty During the London Olympics
Procter & Gamble with Marina Maher Communications
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
The Story of the New General Motors: Repositioning the Iconic American Automotive Company into A Leading Technology Company
General Motors with Weber Shandwick
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
Clorox's Bleach It Away Program Encourages Parents to Talk about the 3P’s
The Clorox Company with Ketchum
THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING
PRACTICE AREA CATEGORIES
Welcome to the New "Dot.Era" of the Internet
Internet Corporation of Assigned Names and Numbers with Burson-Marsteller
CONSUMER MARKETING (EXISTING PRODUCT)
"Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and into the Streets of New York
Church & Dwight/Trojan Vibrations with Edelman
CONSUMER MARKETING (NEW PRODUCT)
Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture
Depend from Kimberly Clark Corporation with Marina Maher Communications
Pantene Reinvigorates Beautiful Lengths Program
Pantene with DeVries PR
Experience for Life Campaign
Kent State University with Fahlgren Mortine
Joe Echeverria: From First Time CEO to Voice of the CXO
Deloitte with MWW
Shutterstock Soars as First NYC-Based IPO in Years
Shutterstock with Ogilvy Public Relations
Citi Every Step of the Way
Citi with Matter
AT&T's "It Can Wait" No Texting While Driving 2012 Movement
AT&T with Fleishman-Hillard and VOX Global
CORPORATE SOCIAL RESPONSIBILITY
Conversations with the Next Generation
Microsoft with Burson-Marsteller
Welcome to the Global Collaboratory: Global Food Security
DuPont with Ogilvy Public Relations
Absolutely, Positively Unacceptable
FedEx with Ketchum
Preempting the Strike: Mercy Regional and Nurses Union Negotiations
Mercy Regional Medical Center with Revive Health
21st Century Retail Campaign
International Council of Shopping Centers with Finn Partners
CORPORATE MEDIA RELATIONS
The Home Depot with MSLGROUP
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
P&G's Thank You, Mom Sponsorship of the London 2012 Olympic Games
Procter & Gamble with DeVries Global
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Revving Up Anticipation for a Fungus Fighter
BASF Crop Protection with Padilla Speer Beardsley
DIGITAL AND SOCIAL MEDIA
From East to West and Everywhere In Between, America's Farmers and Ranchers are Leading the Food Dialogues
US Farmers & Ranchers Alliance with Ketchum and maslansky, luntz & partners
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
Walmart Green Room - Creating a Sustainable Conversation
Walmart with Ketchum
Bloggers Get Cooking with the Ninja Cooking System
Euro-Pro with 360 Public Relations
Skype Blog Goes from Tech to Users' Stories
Skype with Kaplow
WORD OF MOUTH
Putting Connecticut Back on the Map: Launching a New Brand for CT
Connecticut Department of Economic and Community Development & Office of Tourism with Fleishman-Hillard
SEARCH ENGINE OPTIMIZATION
Marca Pais: Imagen de Mexico
MARKETING TO MEN
Schick Hydro Wakes Up "Shave Zombies" and Boosts Brand Shares
Schick Hydro (Energizer Personal Care) with Edelman
MARKETING TO WOMEN
If Mom Had Three Minutes
The Clorox Company with Ketchum
MARKETING TO YOUTH
Celebrate Your Imperfections
Mattel: Monster High with Ketchum
What's Your Wild Rabbit?
Moët Hennessy with Cohn & Wolfe
INDUSTRY SECTOR CATEGORIES
Enticing Families to the Hyundai Brand with the All New 2013 Hyundai Santa Fe
Hyundai Motor America with Ketchum
FASHION AND BEAUTY
From Blonde to Brunette: How Wella Koleston Brand Joined Its Own Business Goals with the Wishes of a Beauty Icon
P&G (Wella Koleston) with Ketchum
FOOD AND BEVERAGE
The Great American Bacon Barter
Oscar Mayer with Olson and 360
FOOD AND BEVERAGE: COMMODITY PRODUCTS
Sweetening the Reputation of Honey
National Honey Board with Ketchum
HOME AND FURNITURE
Huggies Turns the Conversation Around
Huggies/Kimberly Clark with Edelman
Hatfields and McCoys Integrated Campaign
Pathway to Financial Success
Discover Financial Services with Burson-Marsteller
Nocturnivores: McDonald's Invites Consumers to Savor the Night
McDonald's Restaurants in Central Ohio, Miami Valley (OH) and Toledo with Fahlgren Mortine
Safeway Culinary Kitchens Search for Our Next Chef
Safeway with Access Communications
TRAVEL AND TOURISM
Tourism British Columbia 2012
Tourism British Colombia with Citizen Optimum
ENERGY AND NATURAL RESOURCES
The ITT Way
ITT Corporation with Gagen MacDonald
CHEMICALS AND INDUSTRIALS
Sappi's The Standard 5: A Special Effect on 826 National and Design
Sappi Fine Paper North America with Burson-Marsteller
PROFESSIONAL SERVICE FIRMS
Accenture High Performance Delivered
Accenture with TBWA
REAL ESTATE AND BUILDING PRODUCTS
A Window Into the Presidency: Marvin's 2012 Campaign
Marvin Windows and Doors with Fast Horse
TRANSPORTATION AND LOGISTICS
Honeywell Aerospace: Storm Chasers Campaign
Honeywell Aerospace with Waggener Edstrom Worldwide
Canon USA with Grey Alliance
Stratasys Aske the World "What's Possible?"
Stratasys with Weber Shandwick
TECHNOLOGY: SOFTWARE AND SERVICES
Adobe Transforms Creativity - and Its Brand - with the Launch pf Creative Cloud
Adobe Systems with Edelman
Designing, Building and Managing AT&T's New Generation News Hub
AT&T with Fleishman-Hillard
The Tie Bar: Making Open Collars a Thing of the Past
The Tie Bar.com with Zapwater Communications
Merrick Throws Dogs More Than a Bone with Social media Real Food Revolution
Merrick Pet Care with Carmichael Lynch Spong
A Dose of Relief for Parents
Children's Advil/Pfizer Consumer Healthcare with Coyne PR
Love to the Rescue at Shriners Hospitals for Children
Shriners Hospitals for Children with MSLGROUP
Join the Pace Makers: Empowering Patients to Understand Their Options
Medtronic with WCG
Turbo and Scott Program
Novartis Pharmaceutical Corporation with Ruder Finn
Skin Cancer Prevention: An Annual Battle for Access to Information
Sociedade Brasileira de Dermatologia with Approach Comunicação Integrada
EDUCATIONAL AND CULTURAL INSTITUTIONS
Imagine the Unimaginable: A Symposium on Ending Genocide in the 21st Century
United States Holocaust Memorial Museum with Burson-Marsteller
Putting the I in Health IT
Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services with Ketchum
Heart Rescue Project Teaches Millions How to Save a Life
Medtronic Foundation with Exponent PR
Launching Microsoft's Windows 8 to the World
Microsoft Windows with Waggener Edstrom Worldwide
Dell Advances Women Entrepreneurs
Dell with Dell and WPP Team Dell
From Unknown Entity to Market Leader in 180 Days
Randstad Canada with MSLCanada
LATIN AMERICAN CAMPAIGN
An International Star, the Ford Ecosport, Says "oi" to the World
Ford Motor Company with Burson-Marsteller
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
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