NEW YORK—Advertising agency kirshenbaum bond + partners, a part of Canadian communications holding company MDC Partner, has acquired New York consumer public relations specialist Jericho Communications and will merge it with its own Lime public relations + promotion. Effective immediately, the combined group will operate under the Lime name.
Claudia Strauss will continue in her role as president of Lime. Eric Yaverbaum, president and co-founder of Jericho, will become managing partner, client services director at Lime.
“Eric and his team are a perfect fit to the kbp family: smart, innovative and creative thinkers who know how to break new ground and get people talking,” says Richard Kirshenbaum, co-founder and co-chairman of kbp.
Lime describes itself as “a hybrid communications company,” offering non-traditional marketing solutions, including public and media relations, branded content, experiential marketing, promotions, guerilla marketing, sponsorship and partnerships. Current and recent clients include Sharp Aquos, Timex 150th Anniversary, BBC America, Party City, Verizon Yellow Pages, NBC Universal, POLO Jeans Co., HBO, Clearblue Easy, Circuit City and more.
Jericho Communications is a full-service public relations agency with a client roster that includes IKEA, TCBY and Progressive Insurance
“The advantages to this strategic alliance and combination of forces will clearly offer a fantastic proposition for our clients,” says Yaverbaum. “After 21 years of running my organization, I am looking forward to the benefits of this partnership. My people and my clients will all win.”