Kwittken Named Agency of Record by DSM Biomedical
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Kwittken Named Agency of Record by DSM Biomedical

Kwittken & Company has been selected by DSM Biomedical, part of the global life sciences and materials sciences company Royal DSM, to raise awareness of its brand through a national media relations campaign.

Paul Holmes

NEW YORK—Kwittken & Company has been selected by DSM Biomedical, part of the global life sciences and materials sciences company Royal DSM, to raise awareness of its brand through a national media relations campaign.

 

Providing proprietary technologies that enable new and more effective solutions for the medical device and biopharmaceutical industries, DSM Biomedical selected KCO tofocus media relations efforts on the DSM Biomedical brand and the company’s product portfolio, which further expanded when DSM acquired The Polymer Technology Group in the U.S. in 2008.

 

As U.S. agency of record, KCO will advance DSM Biomedical’s profile among key industry and media influencers through a variety of communications tactics including national business and trade media relations, executive visibility management, as well as online media communications.

 

“We selected Kwittken & Company as our communications partner for its unparalleled understanding of the medical devices and biomedical industry as well as experience in corporate and B2B public relations,” said Laura Coniff, director of global marketing communications for DSM Biomedical. “As we continue to strengthen our presence and build recognition of our brand throughout North America, we will rely on KCO’s strategic counsel and expertise to help us achieve our communication objectives.”

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