MINNEAPOLIS—Brand communications company LaBreche and Edina-based healthcare consulting firm CG3 Consulting have created a healthcare and wellness alliance designed for medical device, pharmaceutical, biotech, healthcare provider and insurance companies. The alliance will combine brand development, public relations, interactive services and design with healthcare general business, marketing, market development and sales leadership capabilities.
According to Laura Boyd, president of LaBreche and Patrick Kullmann, president of CG3. “The distinctive blend of traditional upstream and downstream marketing and communications capabilities that will be provided by this new alliance is unlike any other service available. Healthcare clients of both companies now have the opportunity to engage the best communications services, tools and marketing, market development and sales services at any time during the product or service development, launch and life cycle process.”
LaBreche’s experience in the healthcare industry includes work with Coloplast, Invibio and EntroMedics as well as other companies that include 3M, Wausau Paper and Capital Safety. Kullmann has 25 years of marketing, market development, sales and general business work with Medtronic, Boston Scientific, Baxter, Johnson & Johnson and others.