LOS ANGELES—Lagrant Communications, an integrated marketing and communications firm focused on the African American, Hispanic and LGBT consumer markets, has launched POLISH (Political, Opportunity, Leverage, Influence, Strategy and Honesty) a new public affairs division.
POLISH will promote and support women seeking elected office at the local, regional, and national level, with a strong emphasis on electing women of color. It will also work to position women to serve in senior staff positions in political and governmental offices.
“With the California State Senate only being 30 percent women, and the California State Assembly following close behind at 28 percent, it is imperative that women gain more representation in our key political sectors,” says Lagrant president and CEO Kim Hunter.
POLISH will specialize in client message development, strategic communications, media training, media relations, speech writing, image building, media planning and buying, collateral development and production, special event management, community organizing, and forming relationships with key influencers for fundraising development purposes.
POLISH has been retained by Sydney Kamlager, district director for Senator Mitchell (D-26) and Francesca Vega, director of government and community relations for California State University, Northridge.