LONDON—Lewis PR has launched a new affiliate network to bolster its presence in five key PR markets.
'Lewis+', as the new network is called, sees the firm partner with specific independent agencies in Brazil, Israel, the Nordics, Russia and Turkey.
The member firms are Grupo RMA in Brazil; Israel's Allmedia; Radius Kommunikation in Denmark; Russia's PR Partner; and, Kutadgu in Turkey.
"Even with 25 wholly-owned offices in 18 countries, we still have requests for support in a country where we do not have a physical presence," said Andres Witttermann, EVP for EMEA and Asia-Pacific at Lewis.
"We have chosen the Lewis+ partners based on their presence in fast-growing economies, following a thorough evaluation process. We have known all these agencies for a long time and are excited to collaborate even more with them on global client campaigns.”