LONDON—Lewis has been appointed by UGS Corp., a leading global provider of product lifecycle management software and services, to support its pan-European public relations operation across the U.K., France, Germany, Italy, Spain, Benelux and Nordic markets. The campaign, which will begin immediately, will deliver a consistent, proactive message to UGS’ customers and prospects.
Andres Wittermann, Lewis vice president, will lead the campaign out of Munich. The campaign will incorporate corporate and vertical campaigns, as well as the use of new technologies to drive the consistency of messages.
“We are at an exciting stage of company development and Europe represents a significant part of our global growth, with a rapidly expanding market,” says Claudia Lanzinger, director of media communications for UGS in Europe, the Middle East and Africa. “We selected Lewis because the firm demonstrated a media-driven and opportunistic approach, which is what we need to deliver our message to the customer audiences looking to adopt PLM.”