NEW YORK—LexisNexis Group, a leading provider of information and services solutions, has selected Ogilvy Public Relations Worldwide as its agency of record to plan, position and message a strategic global communications program. The LexisNexis account will be managed from Ogilvy PR’s New York City headquarters.
Ogilvy will develop strategic programs to drive awareness, recognition and enhanced reputation of the brand while enforcing its transformation to a solutions-based provider of information services.
“We searched for a top-tier international PR agency to continue to build global brand awareness while supporting local initiatives,” says Sue D’Agostino, vice president of corporate communications for LexisNexis Group. “With client representation in technology, corporate, legal, government, financial, risk, and academic sectors, Ogilvy is well suited to support our customer base and practice areas.”