Lippin Group Launches Corporate Entertainment Practice
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Lippin Group Launches Corporate Entertainment Practice

Entertainment public relations specialist The Lippin Group has created a new unit to link corporate brands with entertainment industry events and celebrities. The Brand to Hollywood unit is headquartered in Los Angeles is being spearheaded by Jennifer Price.

Paul Holmes

LOS ANGELES—Entertainment public relations specialist The Lippin Group has created a new unit to link corporate brands with entertainment industry events and celebrities. The Brand to Hollywood unit, headquartered in Los Angeles is being spearheaded by Jennifer Price, executive vice president and Alex Lippin, senior account executive, supported by staff in The Lippin Group’s offices in New York and London.

The Lippin Group first began working with corporate sponsors of television programming, including Chrysler, Apple, General Electric, Kraft, Procter & Gamble, Johnson & Johnson, Coca-Cola and Campbell Soup and their shows almost two decades ago, and has worked for producers and distributors of entertainment in television, film, music, home entertainment and new media, such as Lionsgate Entertainment, Warner Bros. Home Entertainment, the Disney Channel, and Dick Wolf and his Law & Order franchise.

The current Brand to Hollywood client roster includes Architectural Digest, Marc Anthony hair products, Hearts On Fire diamonds, Victoria’s Secret beauty products, Platinum Guild, Strivectin, and PearlParadise.com.

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