SAN FRANCISCO—Livescribe, the developer of a new low–cost mobile computing platform designed to enhance productivity, learning, communication and self expression for anyone that uses pen and paper, has appointed Bite Communications to manage its North American media and analyst relations programs. The agreement builds on the existing partnership between the two firms in Australia.
Bite will oversee proactive media relations campaigns and communications programs that define and articulate Livescribe’s brand, reinforcing its role as a pioneer in paper-based computing. Campaigns will leverage its executives’ roots in education, and penetrate categories associated with knowledge workers across a wide variety of industry verticals.
“We chose Bite to oversee our expanded North American activities because of its integrated approach to communications, its creativity and passion for our business, and its fresh approach to building our profile with analysts and key industry influencers,” says Eric Pettit, director of marketing, Livescribe. “Livescribe will benefit from creative cross-pollination between North America and our already successful team in Australia.”