WOBURN, MA—Lois Paul & Partners, a subsidiary of Fleishman-Hillard traditionally focused on the high-tech sector, has launched a new life sciences practice that will offer counsel in the medical device, pharmaceutical and health technology categories. The practice is built on the firm’s work with anchor accounts such as Restore Medical and on new business wins including TargetRx, a pharmaceutical marketing information services company, and Medidata Solutions, a provider of electronic clinical data capture, management and reporting solutions.
“Our long-standing history of success with clients from a variety of technology industries, combined with our team of PR professionals offering a range of life sciences experience, has enabled us to establish a dedicated practice devoted to these areas as a natural progression of our business,” said LP&P CEO Lois Paul. “Our expertise and success in the life sciences market has attracted several new clients, enabling us to grow our business with a special focus on this space.”
The firm’s ongoing work with Restore Medical has generated high-profile regional and national print and broadcast coverage including being a featured topic in Jay Leno’s monologue on The Tonight Show. With the help of LP&P’s work on the launch of the Restore Medical’s Pillar Procedure, the company’s revenue in the quarter following the launch exceeded the total revenue for the three previous quarters combined.
Says John Foster, senior vice president of commercial pperations at Restore Medical, “As we looked to launch our Pillar Procedure as a cure for sleep apnea, we positioned public relations as the most significant piece of our overall marketing strategy. LP&P’s careful planning and creativity combined with their aggressive approach with the media enabled us to far exceed our company’s sales goals.”
LP&P’s services targeted to life sciences clients include creating compelling media kits targeted to medical, business, patient and physician audiences; driving news campaigns and launches; pitching and securing ongoing feature story placement; developing and refining messaging; and conducting media training and spokesperson preparation.