NEW YORK—Travel public relations specialist Lou Hammond & Associates has added five new accounts in the fourth quarter of 2002 and announced the opening of a full-service office in Miami.
Founder and president Lou Rena Hammond attributes the firm’s success—despite the continuing slowdown in the travel sector—to the fact that smart marketers are coming to understand the vital and cost-effective role public relations plays in the success of their business, especially in an uncertain economy.
The new business includes the Tourism Authority of Thailand, which promotes “Amazing Thailand” as a world-class destination; Sea Island, Georgia, a residential and resort destination, and home to the acclaimed Cloister hotel; the newly renovated Radisson Aruba Resort & Casino, located on the island’s Palm Beach; Sacramento Convention & Visitors Bureau ; and the restored 205-room San Clemente Palace, located on a private island in Venice, and scheduled to reopen in April of 2003.
The new Miami office, located in Coral Gables, will offer strategic, results-driven programs and be led by vice president Gina Stouffer, a five-year LH&A veteran.
“Strategically, Miami makes sense,” said Hammond. “Many of our clients are based in the region and we be believe it is a growth market with a thriving business community and access to Latin America.”