Lou Hammond to Manage I Love NY Campaign
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Lou Hammond to Manage I Love NY Campaign

Lou Hammond & Associates has been selected as agency of record to support tourism for Empire State Development, the lead economic development entity for New York State.

Paul Holmes

NEW YORK—Lou Hammond & Associates has been selected as agency of record to support tourism for Empire State Development, the lead economic development entity for New York State. The agency will handle public relations activities including the re-launch and revitalization of the "I Love New York" campaign, the statewide brand message.

 

According to Thomas Ranese, chief marketing officer of Empire State Development, "We interviewed a number of agencies but felt LH&A's extensive experience, capabilities and understanding made it the right choice for our needs and challenges."

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