PARSIPPANY, NJ—Rich Lukis will assume the role of president of Coyne Public Relations, previously held by founder Tom Coyne, who will continue as chief executive of the firm. Lukis has been with Coyne PR for more than 10 years and in his former role as executive vice president, managed the automotive and toy practices and was a key player in all new business development, critical agency decisions, and the overall strategy of the agency.
In his new role, Lukis will be responsible for all operational and functional duties including finance, human resources, agency operations—including overseeing all practice areas—administration and the management of Coyne PR’s graphics and media departments.
Coyne will continue to lead the agency’s new business efforts, serve as overall creative director, be the main point of contact for client relations—including overall campaign strategies—and continue to lead Coyne PR’s crisis communications unit.
Lukis has worked with companies including General Mills, Kraft Foods, Church & Dwight, Campbell Soup Company and Shell Oil and brands including Oreo, Life Savers, Arm & Hammer, Chunky, V8, Pillsbury, Quaker State and Pennzoil. Prior to joining Coyne PR, he was a consumer public relations specialist at New York’s Marina Maher Communications and Custom Event Marketing, a division of BSB Advertising.