NEW YORK—M Booth & Associates has named Brad Laney the director of the agency’s travel practice. Laney, a 13-year travel industry veteran who has been with the firm since 2002, has led a range of travel and tourism campaigns for major destinations, hotels, cruise lines, tour operators, and online travel brands.
The M Booth & Associates travel portfolio includes global brands from all aspects of the industry. The firm conducts public relations campaigns for the United States Virgin Islands, the Myrtle Beach Area Chamber of Commerce, Travelzoo, Frommer’s, and Greenland, among others.
Laney has been with the agency for seven years. Previously, he worked in the travel group at Hill & Knowlton. In addition to his travel industry background, he brings a broad range of experience in consumer marketing and promoting brands online.