LOS ANGELES—M. Loring Communications is re-launching as a full service music promotion firm, offering artist development, radio promotion, music licensing and corporate sponsorship acquirement to unsigned acts and artists signed to major and indie record labels, working closely with sister company MLC PR.
President Mona Loring will be overseeing artist development at M. Loring Communications while heading publicity at MLC PR. Jennifer Lyneis, a radio promoter from Sony Records, will head up the radio promotion division at the firm and will spearhead corporate sponsorship and music licensing services.
The company began as a small literary and lifestyle PR firm, but expanded to focus on the entertainment industry, before expanding on its publicity services to create a full service music promotion firm.