CHICAGO—Maril MacDonald, co-founder and chief executive officer of Matha MacDonald, a firm focused on workplace communications and strategic public relations, has purchased the equity interest in the firm held by co-founder Robert Matha to become the firm’s sole owner.
Matha is leaving Matha MacDonald to found a new business venture, Basics3, which will focus on organizational communications and employee motivation, and to focus more on working with clients. He will take one Matha MacDonald employee with him.
Says MacDonald, “Over these past six years, the Matha MacDonald team has successfully established a strong and vibrant business foundation. Our focus is based on a common mission where our cause is our clients’ success. What makes us different is our investment in knowledge, the experience of our people and active collaboration with clients.
“The firm continues to see strong demand for our services from leaders who want to engage their employees as they take on challenging issues involving business transformation and change to drive improved bottom-line results.”
Chicago-based Matha MacDonald was founded in 1998 and, with a staff of approximately 20, has worked with corporations such as American Standard Companies, Baxter International, International Truck and Engine Corporation, McDonald’s Corporation, Sears, Roebuck and Co., Seyfarth Shaw and United Airlines, specializing in employee engagement. It has counseled companies on turnarounds, operational improvements, change management initiatives, mergers and acquisitions, labor negotiations, leadership transitions and brand delivery.
MacDonald says the firm will keep its current name for the immediate future, but will likely adopt a new name within the next few months.