NEW YORK—Euro RSCG Magnet, formed earlier this year by the merger of Magnet Communications and Euro RSCG Middleberg, has added six new accounts totaling approximately $1million in annual billings. Continental Tire, BenQ, Vidus, VenVest, WRC Corporation and Adknowledge have retained Magnet since the announcement of the merger three months ago.
For Continental Tire, Magnet will handle corporate and marketing communications assignments for the Continental and General brand tires. BenQ Americas has retained Magnet to handle marketing communications work for LCD, plasma and other display products. For WRC Corporation, Magnet will handle corporate work for WRC Corp., as well as communications support for operating companies Compass Learning, AGS Publishing and the Weekly Reader.
VenVest has tapped Magnet for corporate, marketing communications and CEO visibility. Vidus will work with the firm for corporate positioning/messaging, as well as media, analyst and trade relations. And Adknowledge has retained Magnet for corporate positioning/messaging and media relations work.