NEW YORK¡XMakovsky & Co. has been awarded an annualized $1 million in new business for the first quarter of this year. The new clients include:
„X CapitalSource Finance, a commercial finance company focused on small- and mid-sized borrowers in the healthcare, real estate and finance industries, which has retained Makovsky for a branding program and for a national business and financial corporate visibility program;
„X Institute of Electrical and Electronics Engineers (the IEEE), a non-profit, technical professional association of more than 360,000 individual members in approximately 175 countries, which retained the firm to publicize its 2004 IEEE Awards;
„X Kaplan Fox & Kilsheimer, a securities litigation firm, which has retained Makovsky to redesign its website as well as for other image-enhancing initiatives;
„X Lydian Trust Company, a diversified financial services organization, which selected Makovsky for investor relations;
„X Neal, Gerber & Eisenberg, a full-service law firm, which retained Makovsky for a corporate visibility and materials program;
„X Pfizer Endocrine Care, the endocrine care franchise of pharmaceutical leader Pfizer, which selected the firm for product and corporate public relations.