NEW YORK— Online dating site Match.com has hired Manning Selvage & Lee as its agency of record, consolidating PR for its two online dating sites.
The company opted to consolidate functions for both Match.com and Chemistry.com to allow more flexibility between the communications teams. MS&L will handle consumer media and influencer outreach, public affairs counsel, and new product launches for the IAC-owned brands.
The agency was awarded the account following a competitive bid. In addition, D3 LED, a leading manufacturer of LED digital displays, has selected Manning Selvage & Lee as its agency of record. MS&L’s New York corporate group will lead the account and will work with D3 LED on a corporate communications campaign focused on media strategy and development, thought leadership and executive positioning.
"We wanted to find a firm that demonstrated a strong understanding of our industry and what we are trying to achieve," says David Tetreault, senior vice president of marketing and business development for D3 LED. "MS&L’s track record for developing strong programs with excellent media relations and digital results, combined with tremendous team chemistry and passion, make them a perfect fit."
D3 LED is the latest in a series of wins for MS&L’s New York corporate practice, including Heidrick & Struggles, CIT and Chase Paymentech.