NEW YORK—Marina Maher Communications has hired veteran brand building exper Paula McMartin as managing director, consumer marketing.
McMartin previously led the consumer marketing practice at Porter Novelli, New York, working with clients including The Dannon Company, HP and Daimler Chrysler. She has also led global and domestic public relations efforts for Diageo, General Cigar, Miller Brewing, Swarovski, Swiss Army Brands, Universal Studios, Volvo and Waterman while at Cairns & Associates and Ketchum.
She also gained client experience as communications director for Aveda Corporation (now part of Estee Lauder).
Says MMC President Marina Maher, “The addition of Paula to senior management enhances our expertise and depth in building brand relationships, while underscoring our commitment to staff development and growth. We’re excited about how we can leverage her experience in both brand and client relationships.”