Marklein to Head Corporate Media at HP
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Marklein to Head Corporate Media at HP

Tim Marklein, senior vice president and partner at high-tech PR specialist Applied Communications, has joined Hewlett-Packard as director of corporate media relations, a new position.

Paul Holmes

PALO ALTO, August 5—Tim Marklein, senior vice president and partner at high-tech PR specialist Applied Communications, has joined Hewlett-Packard as director of corporate media relations, a new position. Marklein will report to Kay Hart, vice president of corporate communications and media relations, who heads the corporate PR team at HP.
 
Marklein had helped lead the HP account at Applied. He worked on several other major accounts at the agency, including Adobe, AltaVista, and Oracle. Previously he was founder and editor of Envision, a career and lifestyle magazine for the Generation X audience and worked at Jennings & Company (now GCI San Francisco), a Silicon Valley market development firm.
 
He will be taking a new position at HP, responsible for overall media strategy with a focus on the business press.
 
“My new role will include a wide range of issues including human resources, financial, and crisis communications,” Marklein says. “They are some of the same issues I worked on at Applied, but rather than serving multiple clients I will be focused on just one, and there will be less of a business management role.”
 
Applied founder and chief executive Alan Kelly was philosophical about the departure. “There’s something to be said for having one of our best people working for one of our biggest clients,” he says.
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